CORI LEEDS

Creative Direction | Graphic Design

Papa John's - Rebrand

Brand Refresh

Papa John’s had been saying “better ingredients, better pizza” for years.

But what does “better” even mean?

Papa John’s “better Ingredients, better pizza” is a core belief that extends through the brand.

Start better. Obsess over every detail. No shortcuts from start to finish. So we started over, with a brand new look: a revolution of the logo, a new aesthetic and a redefined tone of voice.

Role | Art Director + Designer
Agency | Laundry Service

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