New Product launch

LG’s “This Is Real” global campaign launched the LG V30 — a phone capable of stunning videography.

Authentic characters were celebrated as they made a commitment to share authentic footage of their everyday with the V30.

An experiential campaign in five major markets took the “This Is Real” message to the streets, creating opportunities for original UGC content and gave our audience the chance to interact with the LG V30 while making their own pledge to keep their own lives as authentic as possible.

Custom designed UGC filters gave our users to chance to make and post a promise to stay true to themselves. These were then spread on social media with #LGThisIsReal alongside our unique filters.

UGC/MICROSITE RESULTS

Total Impressions Earned: 39,779,280

Total Engagements: 3,066,640

Total Site Visits: 3,143,546

Total Site Promises: 6.9K

Posts using #LGThisIsReal: 2.7K

Make Your Promise.

Role | Designer
Agency | Laundry Service