To celebrate Dairy Queen's 85th birthday, the brand crafted a campaign that seamlessly blended nostalgia with fresh, engaging visuals, paying tribute to its storied legacy while igniting excitement for the future.
The festivities kicked off with a sweet surprise: the return of the fan-favorite Confetti Cake Blizzard, a flavor synonymous with celebration. To delight loyal fans even further, Dairy Queen introduced an irresistible offer—Blizzards for just 85 cents, exclusively through the DQ app, creating a perfect mix of tradition and modern convenience.
This creative approach honored Dairy Queen's history while inviting customers to share in the joy of its next chapter.
Role | Sr. Art Director
Agency | SPCSHP
It’s Fall 2003. Starbucks has just launched the Pumpkin Spice Latte—once a humble seasonal offering, now a full blown phenomenon.
Starbucks asked us to celebrate the PSL’s 20th birthday, so we invited super fans & first timers alike to “Pumpkin like it’s 2003,” an early-aughts social takeover with pumpkin personality quizzes, time caPSLs full of Y2K and a new ringtone for your motorola razr from it-girl Ashtanti.
Results
852 million paid media impressions
6 highest sales weeks in Starbucks history
11% increase in net revenue
Shorty Nominee
Role | Sr. Art Director
Agency | SPCSHP
Brand Citizenship
European Wax Center took up a cause that affects all women — The Pink Tax.
A mandated “taxation” on basic goods and services primarily for women. Razors, body lotion, baby bottles… even canes.
So we spread the word with “Ax The Pink Tax” an integrated campaign centered around education and awareness for this absurd bylaw, creating a rallying call for their strong, confident female base through digital, print, OOH, influencers and even a live comedy show.
axthepinktax.com.
man repeller. adweek.
Role | Art Director + Designer
Agency | Laundry Service
Lavender Launch
Unlike other seasons at Starbucks, Spring has never had an iconic flavor to look forward to. Until now.
Enter Lavender. A spring awe-wakening of sorts. Where that first sip hits like the first rays of sun. We inspired our audience with a can-do call to action: no matter the weather, it’s better with Starbucks.
3 BROADCAST
30+ SOCIAL ASSETS
Role | Sr. Art Director
Agency | SPCSHP
Brand Campaign
Fossil is for everyone. Their core values of inclusivity and creativity inspired our 2018 campaign. Rather than changing their quintessential American brand for the modern era, we leaned into fundamental American values: values founded on the belief that we are all allowed to dream, and that we bridge our past experiences and future aspirations by making the most of the here and now. Owning our time, making the most of today, is something that everyone can share.
That’s why, to launch Fossil’s new Gen 4 smart watches, we didn’t focus on all the dazzling new technology. We placed our focus on what the technology allows you to do; Embrace your past. Claim your present. Define your future. Own Your Time.
Role | Art Director + Designer
Agency | Laundry Service
Banter (formerly known as Piercing Pagoda), needed to step out of the mall from 1994 and into the present.
With our campaign “Because You Say So,” we helped people realize that you don’t need a special occasion to get a piercing or buy yourself a little something glitzy.
Role | Art Director
Agency | Red Antler
Wasserman Media represents 150 of the world’s most successful athletes. Their latest venture: The Collective is dedicated to the visibility of women in sports and entertainment. It seeks to deliver strategies and ideas for brands that speak to women and focuses on empowering them.
We created this anthemic film to launch this new initiative and celebrate how far women have come and how much more potential remains untapped.
Role | Art Director
Agency | Laundry Service
Branded Social/Digital Content (Luxury)
Not all diamonds are borne of purpose. Or equal.
The Diamond Producers Association mission is to protect and preserve the integrity and reputation of natural diamonds by demonstrating that a diamond is more than just symbolism. It’s a gift from nature’s unyielding and driving influences.
Artful and dynamic collages highlight this process. We juxtapose the natural geometries of polished and rough diamonds against the environment and landscapes they are found in. Macro photography and refraction of light in tandem with dark-lit sets provide an arresting contrast that puts the qualities of these stones center-stage.
Role | Art Director + Designer
Agency | Matte Projects
TVC/Digital/Social
People won’t watch 15 seconds of price points. But our research showed they will watch 15 seconds (and more) of entertaining viral videos. Papa John’s made their value deaI commercials time well spent.
Role | Designer
Agency | Laundry Service
New Product Launch
To hype the re-release of Fossil’s 1996 Mood Watch, we hacked the #CurrentMood hashtag by creating our own memes using 90’s props, witty copy, and monochromatic art direction. Tapping into a sense of nostalgia that beckons back to our watch’s unforgettable birth era, we created content that grabbed our audience’s attention and reflected how they express their emotions on social media.
The results spoke for themselves: #CurrentMood became Fossil’s most successful social campaign launch ever, selling out of the Mood Watch even before all of the assets had a chance to be posted.
Role | Art Director + Designer
Agency | Laundry Service
New Product launch
LG’s “This Is Real” global campaign launched the LG V30 — a phone capable of stunning videography.
Authentic characters were celebrated as they made a commitment to share authentic footage of their everyday with the V30.
An experiential campaign in five major markets took the “This Is Real” message to the streets, creating opportunities for original UGC content and gave our audience the chance to interact with the LG V30 while making their own pledge to keep their own lives as authentic as possible.
Custom designed UGC filters gave our users to chance to make and post a promise to stay true to themselves. These were then spread on social media with #LGThisIsReal alongside our unique filters.
UGC/MICROSITE RESULTS
Total Impressions Earned: 39,779,280
Total Engagements: 3,066,640
Total Site Visits: 3,143,546
Total Site Promises: 6.9K
Posts using #LGThisIsReal: 2.7K
Role | Designer
Agency | Laundry Service
Brand Refresh
Papa John’s had been saying “better ingredients, better pizza” for years.
But what does “better” even mean?
Papa John’s “better Ingredients, better pizza” is a core belief that extends through the brand.
Start better. Obsess over every detail. No shortcuts from start to finish. So we started over, with a brand new look: a revolution of the logo, a new aesthetic and a redefined tone of voice.
Role | Art Director + Designer
Agency | Laundry Service
